Fabric
Weight, softness, stretch and the way a material responds to the intended finish.
05 / ManufacturingThe idea.
The idea.
The making.
Every stitch.
Design only works when the finished product feels right. We connect development, sourcing and production to carry the intent of the collection into what the customer wears.
Built to connect the dotsCreative intent.
Creative intent.
Production discipline.
Story Brands brings dedicated sleep and lounge development to the apparel and sourcing experience of Isaac Morris.
The work begins with the product brief: the customer, fabric, construction, target cost and delivery needs. Those decisions guide sampling and sourcing, then stay connected through production and quality review.
It is a coordinated process—designers, merchandisers and sourcing teams working toward the same approved product.
From brief to finished program
Follow the making.
Open each stage to see what gets resolved.
01Define the product
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Align the silhouette, intended handfeel, target retail and program needs. Establish what the garment must do before choosing how to make it.
The reference: product brief & cost direction.02Source the components
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Consider fabrication, weight, stretch, print method, trims and finishing together. Match material choices to the design and the commercial brief.
The reference: fabric, trim & costing review.03Develop & refine
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Translate the design into specifications and samples. Review fit, construction, print scale and color; resolve changes before the product advances.
The reference: reviewed samples & technical specifications.04Align approvals
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Bring product, artwork, packaging and relevant brand requirements together. Keep the approved reference clear for the teams carrying it forward.
The reference: approved product & artwork.05Coordinate production
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Carry approved specifications into manufacturing. Coordinate the production plan, track development decisions and review quality against the agreed product.
The reference: production coordination & quality checkpoints.06Prepare for retail
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Connect the garment with the right pack, label and presentation. Keep the assortment and the retailer’s requirements visible through the final handoff.
The reference: retail-ready program requirements.What comfort asks of a garmentThe details
The details
are the product.
Fit
Ease, proportion and a silhouette suited to sleeping, lounging and moving.
Construction
Seams, elastic, closures, piping and the small points that meet the body.
Presentation
A clear size story, coherent packaging and an assortment that reads at retail.