Comfort has
a story.
So do we.
We’re Story Brands. We design, develop and manufacture licensed and branded sleepwear and loungewear—with the whole product story in mind.
A retailer asked.
We saw a possibility.
Story Brands began with sleepwear and loungewear requests from retail partners. What started as a chase order sparked a bigger idea within Isaac Morris: bring a fresh creative point of view to an everyday category.
That idea became a dedicated business, bringing design, merchandising, sales, sourcing and business development together around sleep and lounge.
Our foundation is the apparel experience of Isaac Morris. Our focus is the product you reach for when you want to feel at home.
Make comfort
worth coming
home to.
Through thoughtful product, recognizable brand stories and collections that make sense for the people who wear them.
One team.
The whole story.
Creative thinking with the ability to make it real.
Brands & licensed collections
Character, culture and recognizable identities, translated into sleep and lounge.
Design & product development
Artwork, fabric, fit, trims and a considered line plan.
Sourcing & manufacturing
Costing, sampling, production coordination and quality review.
Retail programs
Assortments and presentation shaped for the way the customer shops.