03 / Our Work

Stories,
out in
the world.

From a familiar graphic to a new favorite.
Selected sleep and lounge programs from the Story Brands archive.

Open the work ↓
Rolling Stones oversized sleep shirt from the Walmart program.Diet Coke coordinated short set from the Sam’s Club program.
01 / Walmart

The band tee,
off duty.

Music artwork takes on a relaxed, oversized sleep-shirt silhouette. The identity stays unmistakable; the wearing occasion changes.

The product
Oversized graphic sleep shirts
The story
The Rolling Stones / Olivia Rodrigo
Merchandiser’s notes +

The graphic carries the recognition. A generous silhouette and washed-looking ground let the artwork lead without complicating the product.

Rolling Stones charcoal sleep shirt with tongue artwork.
The Rolling Stones
Olivia Rodrigo charcoal sleep shirt with purple artwork.
Olivia Rodrigo
02 / Walmart

A familiar icon.
A fresh repeat.

Brand signatures become all-over patterns on easy lounge pants, with color and scale doing the merchandising work.

The product
Printed lounge pants
The story
The Rolling Stones / Dr Pepper
Merchandiser’s notes +

One uses a bold, high-contrast icon. The other brings bows and branded cans into a tonal repeat. Two different visual voices, one straightforward product format.

Black Rolling Stones lounge pants with red tongue print.
The Rolling Stones
Burgundy Dr Pepper lounge pants with cans and bows.
Dr Pepper
03 / Walmart

The whole
look belongs.

Coordinated tops and shorts bring artist-led graphics into a complete sleepwear outfit.

The product
Graphic top & short sets
The story
Britney Spears / Ariana Grande
Merchandiser’s notes +

A printed short extends the Britney story; a quiet black short balances Ariana’s portrait graphic. The same set structure can support very different brand expressions.

Britney Spears lavender graphic top and printed shorts.
Britney Spears
Ariana Grande portrait top and black shorts.
Ariana Grande
04 / Sam’s Club

Everyday icons.
All-in comfort.

Corvette and Diet Coke become coordinated short sets, developed as a clear, complete club offer.

The product
Two-piece lounge sets
The story
Corvette / Diet Coke
Merchandiser’s notes +

The artwork connects the pieces. The packaged set shown in the archive makes the silhouette, size and complete outfit easy to understand at retail.

Corvette graphic tee and gray shorts.
Corvette
Diet Coke gray tee and red printed shorts.
Diet Coke

Product imagery and program attribution from the Story Brands / Isaac Morris company archive. Merchandiser’s notes describe the visible product decisions; no sales-performance claims are implied.

The next chapterInside the design process.