Editorial image of a woman in printed lounge pants seated in a cobalt blue chair.

Sleepwear & loungewear
for brands & retailers.

A culture of comfort.

This is Story Brands

We design, develop and manufacture sleepwear and loungewear. Familiar brands, fresh product ideas, and careful attention to how a garment feels, fits and is priced.

Explore our work ↗

Two adults sharing a relaxed moment in sleepwear by a sunlit window.

Sleepwear with
more personality.

Britney Spears graphic sleepwear top and coordinated shorts from the company archive.

Why we started

We kept seeing the same fabrics and silhouettes, season after season. We started Story Brands to bring more imagination to sleepwear—and make good design accessible to more people.

Design. Develop. Make.

Fabric, fit and price are considered together from the first sketch.

Explore our process ↗

From sketch to sample

See the idea
take shape.

Fabric, proportion and finishing turn a drawing into something you can wear. Move across the shirt, or use the slider, to explore.

A striped pajama shirt changing between a blue-pen drawing and a finished sample.

Explore our design process ↗

Interactive development study. Illustrative collection.

What we do

From the brand
to the finished collection.

Brands & licensed product

We develop sleep and lounge collections around characters, entertainment, music, lifestyle and sport.

Design & merchandising

We consider the artwork, fabric, silhouette and fit together, then build an assortment for the customer and target price.

Sourcing & manufacturing

We connect material sourcing, costing, samples and production so the design can work as a finished garment.

Brands. Licensors. Retailers.

Let’s talk about
your next collection.